Why listening to kids will help end hunger.

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“When you do something for a kid it sticks with them… it becomes part of who they are. They may not thank you or act like they notice, but they won’t forget.”

- Kid President



We’re in the last week of Souper Bowl of Caring before the Big Game, and we can’t help but reflect on the incredible influence kids have on our work.

Their optimism for the future and belief that they can make the world awesome isn’t just infectious, it’s vital to our vision for a hunger-free community.

Did you know that Souper Bowl of Caring is one of several large youth-led hunger relief campaigns we benefit from throughout the year? In addition to the bags of food and funds you can donate at your local H-E-B, Randalls and Central Market, youth from all across Central Texas form teams to raise funds through Super Bowl Sunday. This year we kicked off the event at a local school complete with cheer squad and mariachi band. 

In the fall we team up with A Legacy of Giving and host their Annual Day of Service. The event brings together more than 500 students from 33 schools to unload food and coats collected during their month-long donation drive.  Now, in its 6th year, A Legacy of Giving raised 55,000 meals, breaking a new record.

It’s not just all dancing in the parking lot and lip-synching to popular music. The annual event teaches children about philanthropy but about how it can be used to address needs in their community. 



And remember 7-year old Mace? After dropping off donations from a food drive he participated in, he decided to create his own food drive and reaching out to the media for support. The next month, he came back to our warehouse with three carloads of food.

Take it from Kid President who shares wise words about your support can mean for our young philanthropic community and the 1 in 4 children facing hunger in Central Texas. Your support of Super Bowl of Caring and other food drives led by kids creates a lasting impression on the next generation.